Changes to Masthead

With the 'empire' magazine masthead we decided to include a red blood splatter just behind the masthead to give the feel of this magazine being a unique edition. At first we experimented putting the blood splatter effect on both sides of the masthead as seen below:

However we felt as though this was too much and was not necessary so instead left it to the left hand side as everyone naturally reads from left to right so it would grab the audiences attention immediately. As you can see the usual empire masthead is plain whereas with ours there is the splatter which adds an exciting new element to our cover which others do not have.